Current venture
An invasion of armies can be resisted, but not an idea whose time has come.
- Victor Hugo
TRANSCONTINENTAL MEDIA May 2008 – Present
Director, Digital strategies
Public company
Following the brainpen venture, I was given the responsibility to create, develop and oversee Transcontinental Media's digital strategies.
In the fields of strategic management, marketing strategy, and operational strategy, digital strategy is :
- the process of specifying an organization's vision, initiatives and processes in order to deploy their online and digital assets
- as of 2008, digital assets include: web sites, mini-sites, mobile sites, digital audio and video content, rich Internet applications, community groups, banner ads, search engine marketing, affiliate programs, etc.
- all this in a manner which maximizes the business benefits they provide to the organization, through organic growth and acquisitions.
Concretely, it means
- create a digital strategy center to consult the media brands, the pureplays and the clients
- extend the life of a print article in a magazine or newspaper to web to e-paper to online communities to mobile
- create thriving communities based on interests and the phase-of-your-life
- help our consumers learn, do and share.
Today, Transcontinental Media has close to 200 online brands to renew, deploy, leverage and optimize. We are the biggest Canadian magazine publisher and the top Canadian group to reach Canadian women online. Each month, 4.2 million people happily consume TM's online content.
www.medias-transcontinental.com