Jean Fahmy

I know. I promised there would only be 3 in this series, but only fools don't change their minds.

A reader sent me brilliant and striking parallels made from the Hierachy of Needs from Maslow to (A) corporate maturity and (B) types of individuals within a corporate structure. I just couldn't resist complementing the series with these parallels while acknowledging Celine Gravel and the Renoir Consulting company where these notions are continually developed and used. They work, I've been through each level and lived the thrill / stress / doubts / all nighters in the passing to the next one.

So here are the 5 levels of corporate maturity mapped out on Maslow's levels. I also included the types of employees per level.

LEVEL 1 : Physiological needs
Company needs to establish stable revenues and answer clients
Manages emergencies, very reactive and short term
Product is defined according to founder's idea
Initial systems and processes in place, trial and error to tweak them
Rapid production with little resources
Complete one-man-show decision making

Employees :
single tasked or inefficient multi-tasked
production focused
5% interpersonal abilities, 95% task execution

LEVEL 2 : Security needs
Company builds in parity with clientèle
Developing ideas to be proactive to maintain the flow
Product is modified according to client one-off demands
Certain critical systems are tweaked, secondary systems are still ad-hoc
Resources grow by client demand
Production is somewhat standardized
Some delegation takes place from founder on what the founder views as 'less critical' matters

Employees :
slightly more efficient multi-tasked
management by fear
Individualist profiles, little team spirit
Managers roles are created
15% interpersonal abilities, 85% task execution

LEVEL 3 : Belonging needs
Company grows by the market it is in
Ideas are out in place to be proactive towards the whole market, not just specific clients
Product is seen as an entry-point to satisfy market needs, complimentary products are envisioned
Internal processes are set with minor tweaks being brought to them
Resources are added in anticipation of market response and feel as though they are part of a global solution
Leadership is being executed by a team, with coherence still being tweaked as the founder learns to involve and 'let-go'

Employees :
customer service focused jobs
interdepartmental teamwork
supervisors, facilitators, management are put in place
management by relationships
less Individualist profiles, more team spirit
50% interpersonal abilities, 50% task execution

LEVEL 4 : Esteem needs
Company becomes a market leader
Recognition is there for work done to accomplish market needs
Future versions of the product now anticipate the market needs (and sometimes can even create those needs)
Internal processes are all 'in-sync' and have been optimized for top-line and bottom-line growth
Resources are lining up to be a part of the success story, supply passes the demand for HR
The leadership team have pride in accomplishments and have the constant challenge to keep the success going
Strategies for sustained growth become more diversified : new products, new markets, acquisitions, decentralization, recentralization
Corporate vision becomes challenged

Employees :
client and strategy focused
collective thinking, based on client services
like-minded individuals with similar value systems
team is king
85% interpersonal abilities, 15% task execution

LEVEL 5 : Realization needs
Company becomes a social heritage, a legacy to society, to its clients, to its employees
Recognition for social change and positive outcomes of the innovation becomes prevalent
Thriving internal culture with strategic alignment
Growth strategies have been successful and the challenged vision is now clear to all stakeholders
Strategic decision making revolves around how profits will be used to better the lives of those around the company
Succession planning becomes a priority for the founder(s)

Employees :
CXOs, VPs manage with creativity, unity and innovation
inventors, creatives thinkers, trainers are sought after
95% interpersonal abilities, 5% task execution

So where are you in this process ? Where do you want to be ? What kind of challenges do you thrive on ? What kind of leader are you ? What kind of employees do you need now ? and what kind should you look out for ?

This is the path awaiting you. Don't forget to have fun ;)

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