My Integrated Strategy Model

There are many 'plans' that seek to help manage a business. The business plan, themarketing plan, the strategic plan, the project management plan, etc. All tools to that use different techniques to answer the three fundamental questions:

- Who am I ? and Where am I today ?
- Where am I going ?
- How am I going to get there ?

I got tired of over-used business plans that nobody reads. Tired of marketing plans based on wishful thinking. Tired of task-based project management plans that narrow-mindedly didn't take into account the company's vision. Tired of strategic plans done during plush retreats with a select few that were disconnected with their corporate reality. 

Throughout my career, I have looked to integrate those 'plans' into one comprehensible, integrated, 1-page model. It's an ambitious idea : develop a model to unite all models. Particularly, I focus on the inter-relationships between the different parts of the model. How does one part of a plan affect the others ?

After years of research and vulgarising exercises, I give you the (continually developed) Integrated Strategy Model (ISM). This model has been tried and tested with many client cases, refined through my experience. I have extensively documented the description, the process and the how-to of each box as well as the reasoning behind each link. 

It will be updated and tweaked. The current state is :
Version : 1.0
Released : August 2012

Enjoy it, use it at will, discuss it with me, and contact me if you would like help to apply it to your business. 

Download it here (pdf)