What I look for in my competitor

Competition is a fascinating thing. It brings out the best and worst of us. It stimulates and forces us to be creative. And, in whatever form it is found, whether in a battlefield or in a game of cards, parties seek the  same goal : to win.

So I've developed a series of metrics for what I look for in my business competitors:

SALES
- # of consumers
- Volume of sales
- Territory
- Market share, potential and saturation points

MARKETING
- Client profile
- Marketing budget
- Brand power
- SWOT
- Price point / history

CORPORATE
- Life cycle
- Historical evolution
- # of employees
- Employee turnover rate
- Suppliers and relationships with them
- Financial situation / EBITDA