Jean Fahmy
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Digital Expert



Mandate description

Role
The area of influence
- back office (running the internal operations)
- front office (the customer experience)
- head office (deciding what businesses we are in, and our strategic posture to win in those businesses)

In charge of the digital business strategy, defined by shifts and productivity and innovation

Use information and technology to drive value into and from the customer experience – much more than just marketing

Possess a digital view on enterprise business strategy – including business extensions based on digital capabilities – such as logistics companies providing financial services to their clients based on their knowledge of their trade flows

Responsible of where the enterprise meets the customer

Responsible of where the revenue is generated and the mission accomplished

Bring back office IT and infrastructure to deliver client-optimized solutions and help identify and build up these new IT-based business opportunities

Figure out the most clever ways to utilize cheap and ubiquitous technology

Oversee the full range of digital strategies and drive change across the organization

Help transform the company as its products evolve digitally

Play a major role in managing the use of IT in the daily operations of the company, as well as in exploring ways of improving the IT infrastructure and all IT-based processes

Work closely with all other senior executives to help them design, build and support their increasingly complex products and services
Experience
E-commerce and transactional expertise. 
Driving traffic, conversion and revenue. Requires change management capabilities and the ability to manage channel conflicts.

Online marketing and social media expertise. 
Driving brand awareness, brand activation and consumer engagement. Requires skills relating to new personalized/ localized communications as opposed to mass communications.

Transformational product and technology capabilities (i.e., analog to digital). Requires change management capabilities that can impact the whole company.

Familiar with web, mobile, local and social media

Plan and execute long-term strategy around driving customer awareness, engagement, experience and monetization.

Experience developing new channels and business models, as well as innovative products and services.

Tech-savvy: the ability to manage developers and ask the right questions.

Running a P&L

The role frequently is transformational so change management experience is important, either in turnaround or fast-growth situations.

Possesses digital acumen but and is a seasoned general manager who can operate within a large-scale business and influence effectively across the organization 

Methodology details

STEP 1 : General education – what is out there ?
Repository of knowledge

Market analysis and trends
- New technologies
- New consumer behavior / usage stats
- Competitive landscape
- How it affects Media / Other departments

In the form of
- Presentations
- Briefs, posts on intranet
- Studies

STEP 2 : Strategic assessment – where are we now ?
Current digital situation (high level)
- Yearly updates
- Renewals every year

Corporate
- Values, mission, vision
- SWOT
- Core competencies
- Brand promise / BHAG

Context / Market
- Trends
- 4Ps
- Revenue behaviors

Consumer segment
- Demographics / Personas
- Interests
- Life-phase / roles
- Consumer behaviour

Competitors
- USPs

Capacities
- Innovation
- Budget 
STEP 3 : Opportunity development – where can we go ?
Identification of viable opportunities

Use cases
- Scenario-driven
- Consumer-based

Investment criteria
- w/ M&A group

Considerations
- Budgeting
- Market

STEP 4 : Digital media mix – how can we get there ?
Find the best mix to accomplish selected options with:
- Functionalities
- Media reach
- Expected results
- Digital team’s capabilities

Develop road maps

Customization of monetisation features

STEP 5 : R&D and Partners – who can help us get there ?
Buy vs Build vs Partnering

Based on preset criteria

Builds the funnel for future acquisitions

Test out new concepts without significant investments 

Professional

Being a CTO
CTO Roles
Experience and Clients
Companies I Built

Management Framework

Personal

Personal Faith
Social involvement
Distinctions
Public Speaking
​Academia
Blog
Contact me
© COPYRIGHT 2016 ALL RIGHTS RESERVED.
  • Home
  • Professional
    • Being a CTO
    • CTO Roles
    • Experience and Clients
    • Companies I built
    • My Management Framework >
      • Plan
      • People
      • Product
      • Process
  • Personal
    • Personal Faith
    • Photo Shoot
    • Social Involvement
    • Distinctions
    • Public Speaking
    • Academia
    • Blog
  • Contact me