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It has always astonished me that in the Web and the IT world, one of the biggest hurdles remains some people's strong aversion to change.


Ariane de Bonvoisin wrote a book about personal change and established 9 principles to help modify our view of it. These 9 can be applied on a personal level and on a corporate level as well. They are here, but can be read below.

Principle 1: People who successfully navigate change have positive beliefs. 


Your biggest need right now is to develop new beliefs: about yourself, about this change, and about life in general. Nothing will have a bigger impact on the way you move through change.


Principle 2: People who successfully navigate change know that change always brings something positive into their lives. 


Every change has a gift associated with it. While it’s natural to find change hard it’s important to remember that there are two sides to every coin and that something positive will always come. This is by far the most important belief to have during the first thirty days of change.


Principle 3: People who successfully navigate change know they are resilient, strong, and capable of getting through anything.

You are much stronger, much smarter, and much more intuitive than you have ever been told. You are more resilient and more powerful. Once you truly know and believe this, you will be able to get through any change- even the hardest one you can imagine.


Principle 4: People who successfully navigate change know that every challenging emotion they feel is not going to stop them and will guide them to positive emotions that help them feel better.

Negative emotions can stall us, making change harder, while the positive ones can help us move through a change in a simpler, quicker, and more conscious way.


Principle 5: People who successfully navigate change know that the quicker they accept the change, the less pain and hardship they will feel.

Let go of the idea of how life should be.


Principle 6: People who successfully navigate change use empowering questions and words, think better thoughts, and express their feelings.

At your most stuck point, if you can speak with different words, think a slightly better thought, and get in touch with how you are feeling, you can become unstuck in a matter of minutes.


Principle 7: People who successfully navigate change know they are connected to something bigger than themselves.

When everything around you is changing, look for the part of you that doesn't change. The part that is calm, centered and always there.


Principle 8: People who successfully navigate change are not alone; they surround themselves with people who can help, who have the right beliefs and skills. And they create an environment that supports their change.

One of our biggest flaws as human beings is that we keep thinking we are alone. Whatever the situation, there is always, always someone who can help.


Principle 9: People who successfully navigate change take action. They have a plan and know how to take care of themselves.

Actions come in many forms. Some are big and obvious; some are so small you may think they are irrelevant. But any good action you take is a choice to move forward.
 
 
From TED comes this video about leadership and it's brilliant parallel with conducting an orchestra. From the youtube description 'An orchestra conductor faces the ultimate leadership challenge: creating perfect harmony without saying a word. In this charming talk, Itay Talgam demonstrates the unique styles of six great 20th-century conductors, illustrating crucial lessons for all leaders.'

It runs the gamut of leadership styles and how they all can be seen in conducting orchestras. The video also makes us question our own leadership style:
- Does leading necessarily require control ?
- Do we tell our own stories or help others tell their story ? Can others develop their skill under our leadership or can they just apply it ?
- Is there a purpose in our leadership or is it a technique we are applying ?
- Can we create the processes and the structure to allow others feel and be free to express themselves ?


... And what I believe is the most important question : 


Are we having fun ?
 
 
When Guy Laliberté, founder of the Cirque Du Soleil, met with the remaining Beatles to pitch the concept of 'Love' - a show that would integrate their songs in a most creative format - he used only three words. After years of trying to get his idea through, now sitting in front of them, he had the chance of the lifetime to convince them. The normal reaction would have been to elaborate fantastic concepts to wow The Beatles. But he just used three words that were powerful enough to move them:

Let's have fun.

The Fun Theory is a web site that tries to get ordinary people change habits by making the alternative habit a fun one. Here is an example of getting people to use the stairs instead of the escalator.

Fun. It's the unique value proposition.
 
 

Setting: A boat docked in Ferragudo, a tiny fishing village in the Algarve region in the South of Portugal.

An American tourist approached Peixoto and complimented the Portuguese fisherman on the quality of his fish and asked how long it took him to catch them.

“Not very long,” answered Peixoto.

“But then, why didn’t you stay out longer and catch more?” asked the American.

Peixoto explained that his small catch was sufficient to meet his needs and those of his family.

The American asked, “But what do you do with the rest of your time?”
“I sleep late, fish a little, play with my children, and take a siesta with my wife. In the evenings, I go into the village to see my friends, have a few drinks, play the guitar, and sing a few songs… I have a full life.”

The American interrupted, “I have an MBA from Harvard and I can help you! You should start by fishing longer every day. You can then sell the extra fish you catch. With the extra revenue, you can buy a bigger boat.”

And after that?” asked Peixoto.

With the extra money the larger boat will bring, you can buy a second one and a third one and so on until you have an entire fleet of trawlers. Instead of selling your fish to a middleman, you can then negotiate directly with the processing plants and maybe even open your own plant. You can then leave this little village and move to a great City, Los Angeles, or even New York City! From there you can direct your huge new enterprise.”

“How long would that take?” asked Peixoto.

“Twenty, perhaps twenty-five years,” replied the American.

“And after that?”

“Afterwards? Well my Friend, That’s when it gets really interesting,” answered the American, laughing. “When your business gets really big, you can start selling stocks and make millions!”

“Millions? Really? And after that?” said Peixoto.

“After that you’ll be able to retire, live in a tiny village near the coast, sleep late, play with your children, catch a few fish, take a siesta with your wife and spend your evenings drinking and enjoying your friends.”

”But sir, replied the humble fisherman, I already have that.”

 
 

Every once in a while, I come across a video that makes me say: 'wow, that's so true' and 'where were you all my life?'.

This is one of those.

I've been on the receiving side of these discussions for years when I had an agency and an IT service company. One of the hardest things I had to learn as an entrepreneur was not to renegotiate in these situations. Since I'm a 'nice guy' who believes the best in people and that a handshake is more binding than a contract, well, I got chewed the wool off my back more than once.

But I sleep better at night believing the best and not always supposing the worst. I've just become 'cautiously optimistic'.

This video flies in the face of the notion that 'the client is always right'. He's not... but he does need to be educated sometimes.

 
 

Whether one is an entrepreneur or an employee, whether we need to satisfy our boss, our client, our supplier, our employee or our spouse, managing expectations is the single most important key. Countless expensive systems and processes are developed to ensure that we define the promise, we accomplish the promise and we demonstrate the return on the promise.

It's all about expectations.

Two days ago, someone walked on stage at a talent show across the pond. The expectations and the assumed promise could not have been lower. And yet...


A model for all of us who manage expectations of any kind. Let's shatter them like Susan Boyle did.

 
 

Competition is a fascinating thing. It brings out the best and worst of us. It stimulates and forces us to be creative. And, in whatever form it is found, whether in a battlefield or in a game of cards, parties seek the  same goal : to win.

So I've developed a series of metrics for what I look for in my business competitors:

SALES
- # of consumers
- Volume of sales
- Territory
- Market share, potential and saturation points

MARKETING
- Client profile
- Marketing budget
- Brand power
- SWOT
- Price point / history

CORPORATE
- Life cycle
- Historical evolution
- # of employees
- Employee turnover rate
- Suppliers and relationships with them
- Financial situation / EBITDA

 
 

I've made a list of where my past ideas came from and what the sources of inspirations were at the moment I thought of these ideas. I should definitely surround myself of more of these creative spark plugs...

- Sources of frustration
- An unfulfilled need
- Impatience with uselessness
- A hatred for the same-old routine
- A desire to make this better and solve problems
- Need to control my destiny
- Completely unexpected or unrelated circumstances
- Applying an idea from a completely different industry
- Nature / Architecture / Design
- New cultures and new ways of thinking
- My quiet time
- My kids' innocent questions

 
 

In the past years, I've developed an expertise in defining, building, refining and testing digital strategies for significant companies and brands. Digital media strategies generate awareness, define Web 2.0 policies, build communities for stakeholder alignment, establish thought leadership and reach key constituents through all digital mediums. These are, at a very high level, the structure and processes I've seen that were effective in developing the optimal digital strategy roadmap.

STEP 1 : General education – what is out there ?Repository of knowledge

Market analysis and trends
- New technologies
- New consumer behavior / usage stats
- Competitive landscape
- How it affects Media / Other departments

In the form of
- Presentations
- Briefs, posts on intranet
- Studies

STEP 2 : Strategic assessment – where are we now ?
Current digital situation (high level)
- Yearly updates
- Renewals every year

Corporate
- Values, mission, vision
- SWOT
- Core competencies
- Brand promise / BHAG

Context / Market
- Trends
- 4Ps
- Revenue behaviors

Consumer segment
- Demographics / Personas
- Interests
- Life-phase / roles
- Consumer behavior

Competitors
- USPs

Capacities
- Innovation
- Budget

STEP 3 : Opportunity development – where can we go ?
Identification of viable opportunities

Use cases
- Scenario-driven
- Consumer-based

Investment criteria
- w/ M&A group

Considerations
- Budgeting
- Market

STEP 4 : Digital media mix – how can we get there ?
Find the best mix to accomplish selected options with:
- Functionalities
- Media reach
- Expected results
- Digital team’s capabilities

Develop roadmaps

Customization of monetization features

STEP 5 : R&D and Partners – who can help us get there ?
Buy vs Build vs Partnering

Based on preset criteria

Builds the funnel for future acquisitions

Test out new concepts without significant investments

 
 

Following my many readings on strategic planning and combining the theory with my experience, here are the sections of a solid strategic plan with the critical questions for each.

Hope this helps in planning the growth in your businesses. I know it helped me (and my clients) a great deal.

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Mission statement
- To define the organization's core purpose.
- Why do we exist ?

Vision
- To explain where you are headed, your future state.
- To formulate a picture of what your organization's future makeup will be and where is the organization headed.
- What will your organization look like in 5 to 10 years from now ?

Values statement or guiding principles
- To clarify what you stand for and believe in.

SWOT
- To assess the particular strengths, weaknesses, opportunities, and threats that are strategically important to your organization through        Market Attractiveness and Business Strength

Competitive advantage
- To define what you are best at.
- What can your organization potentially do better than any other organization ?

Strategic objectives
- To connect your mission to your vision.
- Strategic objectives are long-term, continuous strategic areas that get you moving from your mission to achieving your vision.
- What are the key activities that you need to perform in order to achieve your mission ?

Strategies
- To establish a guide that matches your organization's strength with market opportunities to position your organization in the mind of the customer.
- Does the strategy match your strengths with how you will provide value to and be perceived by your customers ?

Short-term goals / priorities / initiatives
- To set goals that convert the strategic objectives into specific performance targets.
- Effective goals clearly state what, when, how, and who and are specifically measurable.
- What are the 1 - 3 year goals you are trying to achieve to get to your strategic objectives ?

Actions items / plans
- To set specific action plans that lead to implementing your goals.
- Are your actions comprehensive enough to achieve your goals ?

Scorecard
- To measure and manage your strategic plan.
- What are the key performance measures you can track in order to monitor whether you are achieving your goals ?

Financial assessment
- To determine whether your strategic plan makes financial sense.
- Do the estimated revenue projections exceed your estimated expenses ?