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There are many 'plans' that seek to help manage a business. The business plan, themarketing plan, the strategic plan, the project management plan, etc. All tools to that use different techniques to answer the three fundamental questions: - Who am I ? and Where am I today ? - Where am I going ? - How am I going to get there ? I got tired of over-used business plans that nobody reads. Tired of marketing plans based on wishful thinking. Tired of task-based project management plans that narrow-mindedly didn't take into account the company's vision. Tired of strategic plans done during plush retreats with a select few that were disconnected with their corporate reality. Throughout my career, I have looked to integrate those 'plans' into one comprehensible, integrated, 1-page model. It's an ambitious idea : develop a model to unite all models. Particularly, I focus on the inter-relationships between the different parts of the model. How does one part of a plan affect the others ? After years of research and vulgarising exercises, I give you the (continually developed) Integrated Strategy Model (ISM). This model has been tried and tested with many client cases, refined through my experience. I have extensively documented the description, the process and the how-to of each box as well as the reasoning behind each link. It will be updated and tweaked. The current state is : Version : 1.0 Released : August 2012 Enjoy it, use it at will, discuss it with me, and contact me if you would like help to apply it to your business.  Download it here (pdf)
36 Comments
3/10/2012 04:16:41 am
I see you've successfully developed a marketing strategy. Good steps. 18/9/2013 12:17:12 am
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14/1/2014 05:23:54 pm
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