Innovation in a big company
At my current employer, I have the lovely task of helping others innovate with their brands and their media mix. So I got to researching how big companies innovate. I knew of the '20% do-whatever-you-like' rule that 3M and Google use, but that didn't cut it here.
4/8/2008 01:54:33 pm
Very interesting. Yes, you need to frame everything... otherwise there could be very large celebrations ;)
13/8/2008 12:02:39 pm
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