The fallacy of Personal Branding
In the last months, I've researched and studied quite extensively the phenomenon of personal branding and all that it entails. From high-flying strategies to down-to-earth tactics, with the help of hundreds of books, blog posts and bookmarked pages, I’ve mindmapped and vulgarized the concept. And I've come to one single conclusion:
26/5/2009 04:33:07 pm
It sounds a little like trying to answer the question "Who am I?"
28/5/2009 02:53:15 am
The way I see it, personal branding is really a marketing strategy for consultants, entrepreneurs and in general people with a very active public life. For instance, a consultant may decide to focus on a specific industry/technology/method and "brand" himself in this specificity. Likewise an actor may be known for being an "action" star or a "comedy" genius.
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