What really is 'Strategy' ?

Strategy.

A word that means everything and nothing at the same time. It is overused so much, I feel it's lost all meaning.

Since my current role at Transcontinental is one of 'Digital Strategies', it was was in my interest to come up with an easy, vulgarized, descriptive and rallying definition of the word.

So, true to form, I read over 30 books, countless blogs and even more web pages on 'Strategy'. I was searching for that common thread that would help cement what the word 'strategy' could mean in an organization like the one I'm in.

And finally I found it. Nothing groundbreaking, but the definition I formulated out of this process was one I could happily start promoting.

Strategy answers two important questions :

- What CAN you do ?

- What SHOULD you do ?

Now the key are the tools you will develop to answer those crucial questions. But that is for another blog...